New York-born artist Garry Winogrand (1928-1984) developed his personal photographic style as a freelance photojournalist. In 1963, the Museum of Modern Art in New York presented the first major show of Winogrand´s works, which was later followed by two exhibitions, "The Animals," in 1969, and "Public Relations," in 1976.

Garry Winogrand’s photographs catch the pulse of urban American post-war society and social diversity, portraying popular culture and life of consumption led by many Americans. With predecessors such as Walker Evans and Robert Frank, Winogrand and his contemporaries Lee Friedlander, William Eggleston and Diane Arbus left an indelible mark on the history of photography.

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