In 1973, Ruscha first documented Hollywood Boulevard, producing two continuous panoramic views of the north and south sides of the street. Loading a continuous strip of black & white 35mm film into his motor-drive Nikon F2 and then mounting it on a tripod in the bed of a pickup truck, Ruscha drove back and forth across the entire length of the street, shooting it frame-by-frame. The negatives were developed, but never published.

In 2004, the artist re-shot Hollywood Boulevard with the same type of camera equipment, but this time on 35mm color- negative film. In Then & Now (2005), the original 1973 panoramic images run parallel to their 2004 versions, displaying the changes that have occurred over three decades.

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